Online video monetization is exploding and continues to evolve in the coming decades.
The average revenue per user (ARPU) in the Video Streaming (SVOD) segment is projected to amount to US $15.78 in 2021.
In the Video Streaming (SVOD) segment, the number of users is expected to amount to 117 million users by 2026.
User penetration will be 4.8% in 2021 and is expected to hit 8.0% by 2026.
Given these trends, it just makes good sense that you want to make money with your online videos.
If you want to be part of this billion dollar industry, you’ve come to the right place.
Are you looking for the perfect guide on “how to start an OTT platform?
Follow the basic steps to create your own platform and monetize your content online.
This is the right time to build your own OTT platform as there are no limitations to the distribution of the OTT content with more content creators turning to OTT production for increasing their audiences up to 30% and their revenue growth.
For all your thoughts on ‘how to start an OTT platform’, here is a 360-degree view on why it is the best idea to get started today.
What is an OTT platform?
The acceleration of OTT streaming has catapulted video delivery over the internet. With the rapid pace of OTT services bringing substantial changes, there is a considerable impact in the world of media.
“As the OTT revenue is set to approximately hit 167 billion dollars in the year 2025 across the globe, the OTT is touted to be the suitable way to gratify the consumers.”
Based on the type of content delivery and monetization models, the OTT channels are categorized strategically for progressive streaming. OTT services are classified based on their content preferences such as,
- E-Learning
- Gaming
- Sports
- News
- Music
- Entertainment
- Movie
More than 82% of the adult population in the U.S experience video streaming of film, TV, and media content to be more enthralling than cable TVs. Surprisingly, less than 66% of the adult population in the U.S are subscribers of cable TV.
Prime Benefits of Building Custom OTT Platform
Content creators can reach their viewers and engage them with video streaming services by creating a unique brand experience. With access to content, your brand gets recognized and familiar amongst the viewers. Modern users have now become more accustomed to the practice of viewing videos anywhere, anytime at the flexibility of devices.